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Is Influencer Marketing The Next Big Thing !?

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Apr02
  People have taken a special notice of Influencer Marketing lately, It’s not a new concept, It’s been around for many years, but its importance grew as people started to comprehend how powerful it could be, especially with the younger generations. It’s not going to replace Social or Content Marketing

The importance of Storytelling in Digital Marketing

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Mar15
Storytelling has always been used as a method to communicate, educate, share, and connect with one another. Today, people all around the world use it to transmit knowledge, meanings, and eventually connect with different communities. Storytelling is a hyperlink to the past, but can also provide a glimpse of the

What Is The Future Of Digital Marketing?

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Mar06
According to Saher Ghattas, Chief Revenue Officer at Flawless Inbound, the world is today entering what we call the fourth digital marketing framework, also known as “Digital Marketing 4.0”. At this stage, DM no longer relies on simple traditional approaches such as websites, e-mail marketing, or social media platforms. It

How To Build Your Marketing Strategy

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Nov10
After understanding our business and our customer, it’s time to identify how we’re going to go about our online marketing. So, you may have noticed a pattern in our previous examples. Each strategy builds on the strategy that precedes it, and each time we get even more specific. Our marketing strategy will actually be many individual plans, each tailored to one goal for an audience segment we specified. To help put that into

Online Marketing Terminology

Online Marketing Terminology

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Nov08
In this article, we will be looking at the terminology specific to online marketing. We will review these terms and their definitions. Let’s start with one of the most important pieces of online marketing, your “call to action”. This is an instruction provided to your audience as a way to provoke a response. Calls to action typically use a verb such as “save now” or “buy today”, you’ll find them in banner ads, on

The Importance Of Defining Your Digital Marketing Strategy

The Importance Of Defining Your Digital Marketing Strategy

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Nov06
It’s pretty easy to see the importance in the value of building out your online presence. With the majority of online marketing being self-service, it’s easy to dive right in. And honestly, many businesses are in such a rush to take advantage of the opportunity that they fail to build out a proper strategy. Being digital for the sake of just having a presence in these channels is not the answer. The key
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